Report: Beauty is not being poisoned

“Could sodium laureth sulfate be to cosmetics what BPA was to plastic water bottles?”

The Financial Post continues,

The public interest group Environmental Defence is hoping so, launching the latest phase of its Just Beautiful campaign with a new ad warning consumers about chemicals in makeup and beauty products.

The 60-second commercial from the Toronto-based agency Open, entitled “How To Look Pretty Without Poisoning Yourself,” depicts a game show contestant who has to find one among an array of a cosmetic products that does not contain toxins or cancer-causing chemicals. She fails.

Environmental Defence argues that current Canadian laws allow cosmetics to carry undisclosed toxic ingredients or explain them with benign headings such as the word “fragrance”…

Click for the reality about sodium laureth sulfate.