The Climate Reality Project and the San Diego Film Festival announced today that they are partnering to promote What I Love, a new, web-based experience launched by Climate Reality in collaboration with integrated production company B-Reel that seeks to transform climate change from a global abstraction into a personal reality.
Via a simple and visually compelling interface, WhatILove.org asks users to identify the canvas of people, places, and things that make them who they are. Once this canvas is complete, What I Love immerses the user in a cinematic vision of what makes life meaningful before showing how climate change specifically threatens the things we love.
“Climate change has already cost us in more costly extreme weather disasters, in failed crops, in heat and pollution-related health costs,” said Al Gore, former Vice President and Climate Reality Project Chairman. “What I Love goes beyond the dollar figure to capture the true, human cost of climate change by inviting us to imagine who we would be and how we would live our lives without what matters most.”
To help demonstrate this, the San Diego Film Festival and The Climate Reality Project will host a discussion with pro surfer and San Diego native Ricky Whitlock, who will explain how climate change is altering the landscape of surfing.
This discussion will take place during the late afternoon films at 5 p.m. on Saturday, October 5, 2013, at the Reading Theater, located at 701 5th Avenue, San Diego, CA 92101.
What I Love is a continuation of Climate Reality Project’s ongoing efforts to educate the public about the impacts of climate change and connect the dots to understand how it affects their daily lives.
To take the experience, go to www.whatilove.org.