“Don’t buy this jacket” is Patagonia’s unlikely new ad campaign.
Outdoor clothing purveyor Patagonia ran a full-page version of the ad below in today’s New York Times:
It’s part of the “deep green” Patagonia’s so-called “Common Threads Initiaitve” to reduce the “culture of consumption”.
While the comrades at Patagonia may look down upon the consumer spending [that they profit by], the rest of us call it an economy that has raised everyone’s standard of living — including for Patagonia’s owners.
But if Patagonia really wants to go out of business, let it. There will fortunately be many others eager to take its place.
Of course, there is a substantial likelihood that this is just a clever reverse-thinking marketing campaign — maybe Patagonia knows its green customers aren’t the brightest bulbs on the tree.