Start with false premises, add traditional values and stir.
From Mother Jones:
… Here was the “purity” message—which also contained a hefty infusion of “tradition” by invoking Benjamin Franklin:
“Carbon pollution is fouling our air and our water, and harming our health. We should take steps to maintain the purity of our air and water. As Benjamin Franklin said, an ounce of prevention is worth a pound of cure. Which best describes your feelings about this?”
After reading this conservative argument, 64 percent of respondents agreed that the US should take action on climate change. Within that group, 25 percent said the US “absolutely” should do something, and 39 percent said it “probably” should.
And then there was the free marketeer frame:
“Our free-enterprise economy only works properly when individuals and companies are held accountable for harm that their actions cause to unconsenting people or the country as a whole. Companies that release heat-trapping pollution into the air should be accountable for those costs. Which best describes your feelings about this?”
After reading this argument, 60 percent of the respondents supported climate action—22 percent saying steps should “absolutely” be taken, and 38 percent saying something “probably” ought to be done…