'Global warming' gets a rebranding

“We’re going to talk a lot about the health implications of dirty air,” said Heather Taylor, director of NRDC’s political arm.

Politico reports:

Shhhh! Don’t talk about global warming!

There’s been a change in climate for Washington’s greenhouse gang, and they’ve come to this conclusion: To win, they have to talk about other topics, like gas prices and kids choking on pollutants.

More than two years since Democrats’ cap-and-trade plan died in Congress, the strategic shift represents a reluctant acknowledgment from environmentalists that they’ve lost ground by tackling global warming head-on. Their best bet now lies in a bit of a bait and switch: Help elect global warming fighters by basing campaigns on kitchen-table issues.

“You don’t have to be James Carville to figure out that talking about people’s health and the health of their children … is going to make a difference to the average voter,” Daniel Weiss, director of climate strategy at the Center for American Progress Action Fund, said…