“Gloves off… street rules.”
William Brent, executive vice president at Weber Shandwick and head of the global firm’s renewable energy and cleantech practice, writes at GreenBiz:
The people who accept climate change as a real threat need to accept that they have failed to get other people to accept climate change as a real threat. One climate scientist, Peter Gleick, was so desperate to expose skeptics that he lied to obtain internal documents from The Heartland Institute, a libertarian group that questions the reality of climate change and has done well in discrediting Gleick and his peers.
But stealing documents is not the way that climate policy will see meaningful change here in the United States. Stealing some of the skeptics’ playbook, however, might make a difference.
Liberal foundations (there are several prominent ones) that fund efforts here in the United States to make sure climate change is properly reported, and to have rapid response in place to rebut arguments from climate skeptics — they all live in their heads. Their approach is rational. They underappreciate the fact that the issue at hand is emotional and visceral.
Conservative attack dogs understand this. They have no hesitation going for the jugular, or playing to our most primordial instincts and fears. The liberal elite, meanwhile, continue to try to influence policy and public opinion by citing science, by correcting factual mistakes and by engaging in “substantive debate.”
They will never win, because they are not only playing by the wrong rules, they are playing the wrong game.
Prompting action on climate change requires open warfare. Gloves off. If there are rules, they are street rules, i.e. logic is out the window. On the street, it is all about protecting your people… [Emphasis added]