“But the tuna companies are taking a stand on principle.”
The National Fisheries Institute’s Gavin Gibbons writes at the Daily Caller:
On the surface it is easy to regard campaigns by the global environmental activist group Greenpeace as amusingly irreverent or, as PR Week, the trade magazine for public relations professionals, described one such recent attack against the toymaker Mattel, “compelling.” But if any news outlets would ever take a hard, scrutinizing look inside Greenpeace’s media relations tactics, they’d find a method rife with irresponsible harassment, inaccurate claims, and wildly unrealistic demands.
It turns out, for instance, that the broadside against Mattel was based entirely on Greenpeace’s misrepresentation of lab results that the activists claimed “show that packaging used by leading toy brands regularly contains Indonesian rainforest fibre.” But following that Greenpeace declaration and the fawning media coverage that resulted, the very lab that Greenpeace had enlisted denounced them as frauds. “We have not and are unable to identify country of origin of the samples,” the CEO of Integrated Paper Services, Bruce R. Shafer, said publicly. “We are unable to comment on the credibility of the statements Greenpeace has made regarding country of origin”…