Vegetarian climate alarmist and New York Times food columnist Marc Bittman writes in “We’re Eating Less Meat. Why?“:
Americans eat more meat than any other population in the world; about one-sixth of the total, though we’re less than one-twentieth of the population.
But that’s changing…
The department of agriculture [sic] projects that our meat and poultry consumption will fall again this year, to about 12.2 percent less in 2012 than it was in 2007. Beef consumption has been in decline for about 20 years; the drop in chicken is even more dramatic, over the last five years or so; pork also has been steadily slipping for about five years.
Holy cow. What’s up?..
Yet conscious decisions are being made by consumers. Even buying less meat because prices are high and times are tough is a choice; other “sacrifices” could be made. We could cut back on junk food, or shirts or iPhones, which have a very high meat-equivalent, to coin a term. Yet even though excess supply kept chicken prices lower than the year before, demand dropped.
Some are choosing to eat less meat for all the right reasons. The Values Institute at DGWB Advertising and Communications just named the rise of “flexitarianism” — an eating style that reduces the amount of meat without “going vegetarian” — as one of its top five consumer health trends for 2012. In an Allrecipes.com survey of 1,400 members, more than one-third of home cooks said they ate less meat in 2011 than in 2010. Back in June, a survey found that 50 percent of American adults said they were aware of the Meatless Monday campaign, with 27 percent of those aware reporting that they were actively reducing their meat consumption.
We still eat way more meat than is good for us or the environment, not to mention the animals. But a 12 percent reduction in just five years is significant, and if that decline were to continue for the next five years — well, that’s something few would have imagined five years ago. It’s something only the industry could get upset about. The rest of us should celebrate. Rice and beans, anyone?