White House looks to re-brand ‘cap-and-trade’; JunkScience.com announces naming contest

What’s in a name? Apparently, nothing conducive to green oppression if it’s “cap-and-trade.”

The White House is looking to replace the term “cap-and-trade” with something more exciting to the public, according to a report in the Los Angeles Times. According to the Times,

Today, aides in Obama’s Council on Environmental Quality will meet with a research and marketing group that is promoting an alternative to the phrase “global warming,” which some pollsters say fails to capture the idea of greenhouse gases threatening the environment.

“There is value in trying to get the messaging right,” said a senior White House environmental aide, who was not authorized to speak on the record. “Because at the end of the day this is tricky policy. . . . We want to make sure we’re talking in a way that people understand.”

Let’s save the taxpayers some money.

E-mail your suggested alternative to “cap-and-trade” to junkman@junkscience.com

The best entry received by Monday, May 18, 2009 wins an autographed copy of Steve Milloy’s new book, Green Hell: How Environmentalists Plan to Control Your Life and What You Can Do to Stop Them.

So put your thinking caps on — no recycling “cap-and-tax” or “cap-and-charade” — it won’t be easy to buff the cap-and-trade turd into a popsicle!

30 thoughts on “White House looks to re-brand ‘cap-and-trade’; JunkScience.com announces naming contest”

  1. The Audacity of Hope Tax

    The No Dollar Left Behind Tax

    The Cap and Dark Glasses Disguise Tax

    But my favorite is

    Cap Your Income

  2. “glorious change initiative”

    “people’s great hope tax”

    “great leader’s progress assessment”

    “people’s science initiative”

    “the great leap forward”

    all those are copyrighted by me. except “the great leap forward” which is an old chicom slogan.

  3. Don’t tax, don’t sell [i.e. don’t tax carbon emissions and don’t sell carbon credits]

  4. the “just another way to take some money off you” tax?

    or perhaps “the economy is in the crap, so lets give it another push” tax?

    “(environmental)protection tax”?

  5. The “Rape and Pillage” tax? This actually has a dual meaning – the Greenies will use it because they consider it a tax on those who “rape and pillage” the earth, while the rest of us will understand it’s actually raping and pillaging our energy-based economy!

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