The Register reports:
Getting back to climate change, Schmidt said, “The framing goes something like this: there’s a real problem. The math doesn’t work. The solution is the use of the internet to create an awareness and empower individuals. You empower those individuals to come up with creative solutions.”
Those solutions, he said, should be focused on “not making the climatic situation worse” while improving people’s lives.
“It’s not that complicated,” Schmidt said. “I think that it’s an opportunity that, working with Google and others, we can get these messages out.”
What if we have to lie to create awareness…has that been tried?