Gatorade to remove ‘controversial’ ingredient

The war against the periodic chart continues — now its bromine.

“The petition on Change.org noted that the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union. It had more than 200,000 supporters Friday.

For Gatorade, Carter said the ingredient is used as an “emulsifier,” meaning it distributes flavoring evenly so that it doesn’t collect at the surface. She said it was used only in select varieties including orange and “citrus cooler.” Other drinks that use brominated vegetable oil, or BVO, include Coca-Cola’s Fanta and PepsiCo’s Mountain Dew. A spokesman for competitor Dr Pepper Snapple Group was not available to comment on whether the ingredient is used in any of its drinks.”

Read more at the Associated Press.

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2 responses to “Gatorade to remove ‘controversial’ ingredient

  1. brominated vegetable oil sounds like a real important nutritional substance, don’t it? Just what the kids need. Probably a good cancer preventative.

  2. I wonder if thats what gatorade tastes like formaldehyde when its been out in the sun too long, hmm. Well at least it tastes better then pocari sweat.

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