Nike: if you deny cheating, then you didn’t.
In the wake of the USADA report detailing evidence [from numerous first-hand and unimpeached witnesses] of Lance Armstrong’s doping activities, the Washington Times reports Armstrong-sponsor Nike’s reaction:
…Nike, meanwhile, said they are saddened by the situation but that their position remains unchanged. “Lance has stated his innocence and has been unwavering in his position. Nike plans to continue support Lance and the Lance Armstrong Foundation, a foundation that Lance created to serve cancer survivors,” said spokesman KeJuan Wilkins”… [Emphasis added]
But Jerry Sandusky maintains his innocence, too, yet was just sentenced to 30 to 60 years in prison.
Denial is a state of mind, not a standard of guilt or innocence. Woe is Nike.