No, Juniper doesn’t just want to change your values, he wants total control over your life.
For more than four decades the front lines of environmental campaigning have been located in the worlds of politics and technology. New laws driving cleaner and more efficient ways of doing things have been at the core of the environmental agenda, and up to a point it has worked.
But now we are reaching the limits to what politics and technology can deliver. To make progress on environmental challenges at the scale needed it is necessary to have more public participation, for example in changing consumption patterns and in visibly backing more sustainable lifestyles.
But how should the green agenda be put to people for greatest effect? Repeating statistics, imploring people to change their ways and warning of doom if they don’t hasn’t worked to the extent needed. It seems that something else is necessary.