The more I learn about the World Wildlife Fund (WWF), the more perplexed I become.
In the beginning its role seemed clear. It was about protecting wildlife. You know, pandas and polar bears. Then it decided that its job was to save the entire planet from climate change. While wearing that hat sanctimonious WWF employees lectured the rest of us about our behaviours and our lifestyles.
But things didn’t stop there. Indeed, when one considers what the WWF is doing in Romania these days, it’s difficult to avoid concluding that these are authoritarian personalities intent on dictating the smallest details of our lives.
Hiding behind that cuddly corporate logo, it seems, are school marms who think it’s their business to boss everyone – and I mean everyone – around.
The Romanian arm of the WWF has just released a 38-page report. Is it concerned about a rare species of bird on the verge of extinction? Does it advocate the establishment of more nature preserves?
Nope. Instead, this is a scorecard that claims to assess the environmental performance of supermarket chains. The report itself is in Romanian, but Google Translate provides a usable approximation.
WWF Romania director Magor Csibi makes it clear, at the beginning of this report, that the fact that large supermarket chains are expanding the size of their market is a big concern. How is that any of the WWF’s business?