“SunRun’s new ad campaign focuses on the financial realities of solar power: In many places it’s really cheap and the company will install your panels for free. It’s a new attitude for clean power marketing.”
SunRun is a solar company with an interesting model: Instead of just selling you solar panels, they pay to put them on your house, and then you pay them for the energy those panels provide. In other words, for no upfront costs you can start having access to a source of clean energy. What you may not know is that in many places, solar is now the cheapest form of power you can buy, and that list is growing rapidly. To ram this point home, SunRun has just created a brilliant advertising campaign that makes it clear that solar power is a smart financial decision, and not one just for silly hippies.
All the ads in the new campaign (created by the San Francisco agency Heat) feature a voiceover exclaiming how good for the environment solar power is, only to be corrected by the new SunRun customers: It’s about the cash. The one above features your typical urban hipster “pickling guy.” Despite wanting some “soy flax seeds,” he doesn’t care that solar is good for the environment, he just wants cheap solar. And this nice couple in the video below really doesn’t care about dolphin babies as much as they care about money.
Nice. Exploiting hypocrisy by exposing it. I wonder how many will see themselves in that mirror, and I wonder if they will care. Probably not, they are hypocrites after all.