This morning I cancelled a non-refundable return flight from to Toronto to Chicago. The following explains why:
Well here’s the problem. My name – and the name of my book – is currently on the same page of the Heartland website where the above quote appears. Without prior knowledge or informed consent, my work has been aggressively associated with this odious ad campaign.
Forget disappointment. In my view, my reputation has been harmed. And the Heartland thinks it has nothing to apologize for.
Adding insult to injury, it proclaims that it will “continue to experiment” with how it presents its message. That’s all well and good. But being collateral damage in someone else’s ongoing marketing experiments isn’t my idea of a good time.