Melbourne Age comes clean: Misleading smoke gets in public’s eyes

Interesting correction from Fairfax publication the Melbourne Age about pictures run in sister state paper, the Sydney Morning Herald.


“Please note that it is NOT smoke coming out of the stacks, it is steam” … Bayswater Power Station in NSW. Photo: Jonathan Carroll

Where there’s smoke, there’s fire in the bellies of readers. Several times in past months the Herald has used photographs of steam rising from power station chimneys with captions or subheads intimating that the steam was a polluting pall.

The most recent example was on the cover of BusinessDay on April 17. The photo, taken at Bayswater power station in July last year, shows funnels of dark steam silhouetted against white clouds and a blue sky. It is an arresting image, so much so that several readers suggested it had been manipulated. A subhead was placed on it which said ”Up in smoke”. One picture, three words, dozens of complaints.

An example: ”This is clearly a digitally enhanced photograph but, because it focuses on smoke, it has nothing whatever to do with the story below it, which is about government policy regarding global warming, which relates to greenhouse gases such as carbon dioxide, not smoke. Worse, there is no smoke in this photograph. If there was going to be smoke, it would come from the two narrow chimneys in the centre of the photograph. What is inferred to be smoke is actually steam, coming from the two cooling towers on either side of the chimneys.”

Another reader suggested it had been shot at sunset ”when everyone knows that objects become blacker and more two-dimensional”. And another, who described the image and subhead as ”an egregious deception”, added: ”An old trick, been done many times before, and hardly appropriate for a serious section of a serious newspaper.”

First, the photographer did not manipulate the image in any way. He says he shot a series of four in the middle of the day using F22, which means a small aperture made the images razor sharp. And the reason he stopped to take the pics on the way to another job was because the scene looked so unusual. He presumes the darkness of the vapour was because it was heavy with moisture.

Second, and for me the most galling, is that the photographer had clearly written in his attached caption: ”Please note that it is NOT smoke coming out of the stacks, it is steam.”

Many readers feel the Herald and The Sun-Herald do not publish enough alternative opinions and stories on climate change and global warming, that they have formed an opinion and will stick with it. If you read the Herald’s editorials, there appears little doubt that it has accepted the scientific consensus on the effects of carbon pollution on climate: there has been a gradual warming of the planet. The Sun-Herald leans that way, too. So when those who question the climate-change science see what they consider examples of the ”old trick” referred to by the reader, they feel their concerns are justified.

The decision to use the image with such a misleading subhead was a poor one, and one which drew a message from the editor to ensure it did not recur. Although it was not the first time it has happened, hopefully it will be the last.

Melbourne Age

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2 Responses to Melbourne Age comes clean: Misleading smoke gets in public’s eyes

  1. (Mis-) using such photos is regrettably routine and ubiquitous. Due to the laziness and ignorance of most journalists, I’d venture that it’s overwhelmingly done unknowingly. In the West, at least, actual smoke coming from smokestacks is rare, so it’s difficult to find current-day representative examples of industrial smoke. Nonetheless, the true nature of such photos should be properly noted by the writer/publisher, and failure to do so should bring swift, scathing criticism.

  2. Paul Penrose

    The fact that it continues to happen tells me that the MSM is not interested in accurate factual reporting. “Telling stories” is more important than objective truth.

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